The founder Michala, has the guts to shout out loud because she has seen (due to her upbringing in Cambodia) what the consequences of not having the opportunity for education, to be oppressed because you are a woman, or excluded from the labour market because one comes from the wrong class of society – what it means to live in an odd country with unequal opportunities. Far from the world and the country we know best.
Michala can’t save the whole world with MicMic, but she can take an active part in the changes she wants to see. She believes one should assume a responsibility to our less privileged fellow human beings and the land we live on, if we have the opportunity. A responsibility that disadvantaged people wants us to commit to.
Therefore, Michala has made a virtue of finding the right and responsible suppliers. She works with female-owned production facilities (workshops), exposed people and factories that are certified. Hereby she wants to help people with poor conditions and limited opportunities.
The MicMic products are partly designed in a small apartment in Copenhagen and partly in sleazy hotel rooms, in developing countries such as Cambodia and Sri Lanka. They are created far from the catwalk, far from the high-end shops and fashion magazines – but close to her heart and everyday life.
MicMic combines Danish design and quality with care for people and the environment.
She focuses on creating timeless and practical designs, hoping that simplicity is not ignored, but recognized for its quality, functionality, longevity and history.
To sell durable and sustainable leather products that help establish more and better jobs in vulnerable and odd areas – and thereby creating a lasting and stable income for more vulnerable people.
MicMic believes in the results that benefit and benefit everyone in the production chain.
To live in a world, where sustainable products are created and contributes to overcome inequality and poverty through education, creativity and meaningful work.